STAINMASTER Brand Storytelling
Crafting a conversation about carpet and hard surface flooring requires a delicate balance. From the technical intricacies of fiber, density, and wear layers to the emotional allure of warmth and coziness, the challenge lies in harmonizing these aspects. For STAINMASTER, success came in finding a brand voice that skillfully straddled the line between a knowledgeable expert and the amiable friend you'd welcome at your child's soccer game – a blend of intellect and approachability.
You did it! You’re a homeowner! Big plans are ahead for your home. Number one on that list is beautiful new carpet that handle your family’s messes. So, where do you start? We recommend turning to some folks who have LOTS of experience with your messes as a kid.
From the mundane to the magical, the STAINMASTER® brand is there for every single one of life's moments to help protect what matters most.
Traditional, farmhouse, modern. Is your heading spinning from all the beautiful homes on social media?! The most important style is what works in your home. Luckily, Janna Allbritton of Yellow Prairie Interiors is here to help you pick the perfect floors to match your own style.
You can't always say yes, but with the STAINMASTER® brand, you can say it a little more often.
