STAINMASTER Brand Partnerships
As a B2B2C brand, STAINMASTER consistently achieved significant milestones through strategic partnerships. The pivotal approach involved identifying collaborations with the most substantial impact, enabling the brand to access audiences and extend its reach beyond independent efforts.
STAINMASTER + AKC
A synergistic partnership unfolded as two renowned brands, sharing similar philosophies and work methodologies, united to deliver products and information to millions of dog owners nationwide. This collaboration not only marked a triumph for the brand but also paved the way for a new market avenue.
Collateral sent with all new AKC registrations
STAINMASTER + Scary Mommy
Recognizing that women, particularly moms, are the primary decision-makers in flooring purchases, partnering with Scary Mommy held significant importance for STAINMASTER. This collaboration not only introduced the brand to a new audience but also brought the added advantage of engaging in enjoyable and delightful storytelling.
None of us have time for dust and allergens. Let STAINMASTER® LiveWell™ carpet help you keep your home cleaner so you can keep the party popping.
First rule of Grandma's: what happens at Grandma's, stays at Grandma's. Because, nothing stops Grandma from having fun with her grandson, because Grandma doesn’t have to worry about her carpet getting stained. To learn more about STAINMASTER® carpet or to find a local flooring expert.
It’s not napping, it’s “bonding” with STAINMASTER® LiveWell™ carpet.
It's every party planner's worst nightmare: rain on their barbeque parade. But when thunderstorms force this party inside, not even red sauce and water balloons can keep this STAINMASTER® carpet down.
Our pets see everything. And we do mean everything. Luckily, they’ve got our backs, just like we have theirs. And with STAINMASTER® PetProtect™ carpet, no room is off limits to those you love.
While this little girl's gymnastics moves may not bring home gold medals any time soon, grandma's comments sure are winners. Luckily for them both, they have soft STAINMASTER® carpet to cushion the blows!
Arts and Crafts in the middle of the night, with glitter? We say bring it on! So take out your glue, scissors, and tape, and don't worry about the mess...leave that for tomorrow.
From ballgames to naps on the floor, life is just better with a dog. Now, with STAINMASTER® PetProtect™, no room in your home is off limits to your best friend, so you can both enjoy life wherever you are.
The ultimate ice-breaker to break into that mom friends group? It's the dog, of course! Now with STAINMASTER® PetProtect® carpet, your new mom friends and their furry sidekicks can enjoy every room in your home.
Seriously, what's going on inside their heads when they get the zoomies? And why now? Thank goodness you've got STAINMASTER® PetProtect® carpet that can handle it.
Fellow dog parents, does your favorite furry friend think his new name is “Drop It”?
Every dog: Absolutely no guilt for rolling in something stinky.
You: 🤦♀
STAINMASTER + Pets for Patriots
Pets hold a special place in the heart of the STAINMASTER brand, and equally cherished are the people who adore their furry companions. Upon discovering the charity Pets for Patriots, a natural synergy emerged, presenting a robust opportunity to share compelling stories and forge meaningful connections. One such remarkable narrative, Belle and Carl's story, earned the prestigious Shorty Social Good Award. This tale showcased the bond between retired veteran Carl and his handicapped German Shepherd Belle, exemplifying the brand's commitment to both pets and their devoted owners.
Carl was an Air Force veteran looking for a trusted companion, while Belle was a shelter dog with special needs who needed a special home. Thanks to Pets for Patriots® they now have more than they ever knew they needed.
Every once in a while, a story comes along that inspires you. Inspires you to do something big. For the STAINMASTER brand, that story was the story of Pets for Patriots.
