The Dogs of STAINMASTER
In crafting this series, our objective was to create a set of engaging social videos designed to captivate the attention of dog enthusiasts. The primary goal was to showcase the product benefits, emphasizing their durability against the wear and tear inflicted by pets. Crucially, we aimed to avoid any form of pet "shaming," having learned from the pitfalls of a previous STAINMASTER campaign. These videos successfully struck the perfect chord, harmonizing seamlessly from copy to music and effectively conveying the desired message.