The Dogs of STAINMASTER

In crafting this series, our objective was to create a set of engaging social videos designed to captivate the attention of dog enthusiasts. The primary goal was to showcase the product benefits, emphasizing their durability against the wear and tear inflicted by pets. Crucially, we aimed to avoid any form of pet "shaming," having learned from the pitfalls of a previous STAINMASTER campaign. These videos successfully struck the perfect chord, harmonizing seamlessly from copy to music and effectively conveying the desired message.

Corgi lovers, we designed STAINMASTER® PetProtect™ Luxury Vinyl Flooring with your little loaf in mind. It's 100-percent waterproof and treated with a ClawShield™ coating to help resist scratching. Sounds like a dream, right?

Sheepdogs are FUR REAL shedders! And that, is a-okay, because

STAINMASTER® Pet Protect® Carpet resists pet hair so that you can spend more time snuggling your fluffy friend.

Play hard. Love hard. Shed hard. That's the life of a German Shepherd. Choose STAINMASTER® PetProtect® Carpet to resist pet stains and make your home more comfortable for everyone who lives in it.

Haven't you herd? Your home is just as much your Sheltie's as it is your own. That's why STAINMASTER® PetProtect™ Luxury Vinyl flooring is 100-percent waterproof and treated with a ClawShield™ coating, so that you can both live comfortably.

Sometimes fur-babies don't realize just how big they are...or the size of the messes they create. But, we do. STAINMASTER® PetProtect™ Luxury Vinyl Flooring is 100-percent waterproof and can stand up to just about anything they can dish out.

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STAINMASTER Brand Partnerships

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STAINMASTER Influencers