The CORDURA brand presented an exhilarating challenge – a powerhouse that's perhaps one of the biggest names you've never consciously come across. Its products likely inhabit your home, with distinctive hangtags or sew-in labels that might not immediately ring a bell. Yet, CORDURA is the go-to choice for durability across the global spectrum – sought after by major brands spanning clothing, shoes, luggage, bedding, and more. Even the world's militaries rely on CORDURA fabric. Telling this diverse story required a nuanced approach, tailoring narratives for different regions and focusing on specific aspects. The military tale for America differs from that in Europe, just as the sustainability narrative in China diverges from that in Italy. At CORDURA, every facet, from trade shows to revamped photography, brand partnerships to refreshed sales materials, underwent a comprehensive transformation.