Fastwyre Broadband was formed through the acquisition of several smaller internet and telephone companies across rural regions in the central United States. Over the past few years, it has focused on upgrading infrastructure and constructing affordable, high-speed broadband networks to serve communities that had long been overlooked by larger providers. With a mission to bridge the digital divide, Fastwyre is dedicated to providing reliable and affordable broadband to underserved rural American consumers. However, despite these infrastructure improvements, customer sign-ups remained slow, largely due to a lack of cohesive marketing. Jenny was brought in as SVP of Marketing to address this challenge—restructuring the team, introducing brand, digital, and regional marketing, and overhauling sales strategies. In just six months, Jenny was responsible for reducing wasteful spending by 50% and significantly increasing production, positioning Fastwyre for sustainable growth in these key markets.