In the summer of 2014, I led my team in the ambitious task of relaunching a cherished product that had ceased production in the 1990s. Despite the challenges of a tight timeline and zero budget, we were entrusted with introducing Coca-Cola's inaugural eCommerce-exclusive product. The outcome? Unprecedented viral success. Within minutes, the product sold out, transforming our triumph into a swift transition to damage control. Undeterred, my team adeptly navigated the digital chaos, crafting a compelling brand and resonant voice that captivated the nostalgic audience, ultimately delivering exceptional results for the company.