Following the somewhat lackluster performance of the U.S. Men's team in the 2014 FIFA World Cup, anticipation soared for the 2015 FIFA Women's World Cup, where the USWNT aimed for victory. Coca-Cola, freshly signed on as the premier sponsor, had USWNT Captain Alex Morgan as our top ambassador. Tasked with maximizing this opportunity, my team eagerly crafted a campaign to unite the entire nation behind the USWNT. We not only secured strong support from Alex Morgan but also garnered endorsement from U.S. Soccer. The campaign garnered robust engagement and results, culminating in the team's eventual championship win. To top it off, my team participated in the ticker-tape parade for the victorious team in the streets of NYC, capturing the moments live on Twitter.