Coca-Cola Journey
Embracing the unconventional, we embarked on an audacious idea: place two millennials in a car for three weeks, guiding them to visit key locations integral to the brand, all while documenting the journey. The outcome? A collection of over 25 captivating videos, 40 pieces of extensive long-form content, an abundance of social media assets that surpassed our tracking capacity, and a treasure trove of incredibly cool memories.
Coming soon, Coca-Cola Journey will embark on a cross-country, story-telling adventure. Stay tuned for more details and to see how you can follow along!
Coca-Cola Journey is sending two Millennials on a three-week road trip across America. The team celebrated the start of this #JourneyxJourney with an on-campus launch event. Follow the adventure on JourneyxJourney.com!
America's pastime has serious history in the Magic City.
Take us out the ballgame! See what happens when the road trip takes the field!
Our road trip moves on as we visit Fair Oaks Farm
Three magical days in Colorado for the JXJ team. From the Olympic Training Center to flying high above the Rockies in a hot air balloon, we do it all.
Families and Coca-Cola just go together - especially for one family in Santa Fe.
When looking for great food, look no further than El Pinto, the largest restaurant in all of New Mexico! The JXJ gets an inside look at the chiles that are the secret to this Albuquerque staple’s success.
Coca-Cola and families just go together. One Missouri bottler embodies this ideal, running the local business for 96 years.
For the last stop on the road trip, JxJ team takes you inside “The Ship,” an iconic Coca-Cola building in downtown Los Angeles that, you guessed it, looks a real ship! Find out how the building became a historical landmark and why Coca-Cola employees say they feel a sense of pride working at The Ship.
Coca-Cola proudly supports the United Way all across America. In Dallas, the JXJ team visits Bonton Farms, an organization helped by the United Way whose mission is to solve the food desert problem
Coca-Cola is known for innovation, and it’s iconic bottle is no different.
The road trip arrives in Indiana, home to much Coca-Cola history. See how one community celebrates an icon.
Making a cross-country storytelling road trip look easy, isn't easy. From filming and directing to all the essential roles in between, here's a glimpse behind the lens, of what it took to bring these Coca-Cola Journey stories to life!
