Coca-Cola's involvement in the 2014 FIFA World Cup comprised several dynamic elements. Firstly, we orchestrated the 2014 FIFA World Cup Trophy Tour, a global journey showcasing the coveted trophy to enthusiasts worldwide. My team played a pivotal role in transforming the captured content from these stops into compelling social assets. Concurrently, we crafted infographics and various assets to generate buzz surrounding the upcoming tournament. As the tournament unfolded, my team managed real-time activities during the games and celebrations. A significant focus was also placed on promoting the Coca-Cola Happiness Flag initiative, a collaborative effort with FIFA. This initiative invited people to submit photos that were incorporated into a larger design, forming a giant flag unveiled on the pitch in Brazil for the first match of the 2014 FIFA World Cup. This not only allowed individuals to virtually "be on the pitch" but also facilitated the tracking of their specific location on the flag. Beyond the experiential aspect, this initiative proved instrumental in capturing substantial first-party data, fostering engagement, and generating excitement around Coca-Cola's involvement leading up to and during the 2014 FIFA World Cup.